1.3 Aims of Research

The principal aim of this research is to study potential of modern visualization methods for raising awareness regarding global economic, environmental, political and other pressing issues.

The rationale develops from the necessity of producing effective communication platform to communicate increasingly complex global challenges emerging as a result of our socio-economic behavoiur. The intention is to analyze capability of Internet and social media to create advanced communication platform necessary for spreading awareness and generating social and consumer behaviour change based on well communicated understanding of our global responsibility.

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